Specialty Food Magazine

JAN-FEB 2013

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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FOOD TRENDS Prop 37 Aftermath C Delicious Anytime! alifornia's Proposition 37 the Man, datory Labeling of Genetically Engineered Food Initiative, was the first legislation ever proposed that would mandate food-label transparency, helping consumers identify foods made with genetically modified ingredients. And while its defeat was a blow to advocates, the fight continues. "The Yes on 37 campaign unfortunately was outspent by huge agri-business conglomerates and corporations," says Ryan Black, founder and CEO of Sambazon, a pioneer in organic Amazon superfoods. However, Black adds, "it was inspiring to see so many industry leaders unite to stir grassroots support for food-label transparency." To help, Sambazon has created a Facebook campaign called Knowledge Is Bliss, which includes a "Shop Smart" checklist of the top four ways consumers can support non-GMO ingredients. Visitors are encouraged to "vote" for food-label transparency with their wallets by downloading the Non-GMO Coupon Booklet. The Sweetest Fruit M The right nuts for your store! Wholesale Orders Booth #1673 - Winter Fancy Food Show Winter Fancy Food Show Booth 1673 20 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com PHOTO: BIGSTOCK (888) 482-NUTS (6887) • FAX (757) 899-2281 www.vadiner.com • wholesale@vadiner.com 322 Main Street • Wakefeld, VA 23888-2940 USA onk fruit may be the next big sweetener. In North America, 30 products sweetened with monk fruit were introduced through the end of September 2012, compared with four in 2011, according to market researcher Datamonitor. A small green melon cultivated in Asia, it is a natural, calorie-free source that is 150 to 200 times sweeter than sugar. New Zealand's BioVittoria's monk-fruit extract Nectresse (sold in the U.S. through McNeil Nutritionals) currently produces more than 90 percent of the world's supply of monk-fruit extract and juice products.

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