Specialty Food Magazine

JAN-FEB 2013

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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FOOD TRENDS Presidential Beer NDUE – SAVOUR THE FLAVO MIFROMA FO R! M any traditions are born in the White House. One that President Barack Obama has cultivated is brewing beer at home, a time-honored tradition in America. Pulling on the expertise of the White House historians, President Obama learned that George Washington brewed beer at Mt. Vernon but no other president had ever done so at the White House. So he purchased the equipment himself and asked the resident chefs to donate their time to develop White House Honey Ale, Honey Porter and Honey Blonde in the basement. They obliged and even added honey harvested on the Great Lawn, giving it local flair. Word traveled fast and the public demanded a look at the recipes. The White House finally released them and Brooklyn Brewery made an early attempt at re-creating the presidential beer; it got the Brooklyn, N.Y., brewery's vote as an excellent brew. Maybe the president will find a second calling in the specialty food industry. Made with authentic Emmentaler AOC and Gruyere AOC Mifroma quality cheeses are appreciated across Switzerland, Europe and North America. Our original Fondue recipe is made with authentic Emmentaler AOC and Gruyere AOC. Discover our complete range of authentic cheeses from Switzerland at mifroma.com PHOTO: ©PRESSELECT/ALAMY Cheesemaking has long been a tradition in Switzerland and cheese production is an integral part of Swiss culture. Mifroma USA imports only the finest cheeses from Switzerland. Aged in a rock cave, carved by nature over centuries in the village of Ursy at the foot of the Swiss Alps, MIFROMA USA – East Coast Corporate Office: 9240 Bonita Beach Road · Suite 1118 · Bonita Springs, Fl 34135 · Tel. 239 498 0626 West Coast Regional Office: PO Box 1008 · Tualatin, OR 97062 · Tel. 503 692 6540 www.Mifroma.com (continued on p. 116) Winter Fancy Food Show Booth 4329 22 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com

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