Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
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Everything in a Name PHOTO: DEMITRI'S The two businesses collaborated on a rimming salt that was initially called Bloody Mary RimSalt with Bacon Flavor. The name didn't stick. "Customers did not get the product and were not that enthused. Bacon was sort of an afterthought," Pallis recalls. But when Lefkow suggested putting bacon first in the name, they agreed to give it a try—with excellent results. "People get bacon, and immediately saw the coolness of the product," Pallis says. "I was able to communicate its attributes better and customers had a better understanding of what it was." Pallis says the co-branded product, Bacon RimShot, currently outsells Demitri's Original RimShot two-to-one. Recognizing the Buzz Factor Great Products Deserve the Best Labels. Watch new product videos at www.primeralabel.com/videos Primera has everything you need to print and apply gorgeous, full-color labels for your products. Our LX-Series Label Printers, an industry standard, are now complemented by the new AP-Series Label Applicators and DX-Series Label Dispensers. Better looking labels, applied straight and without wrinkles, helps you sell more of your products! Both Pallis and Lefkow say the partnership was invigorating, opening up distribution channels and creating a fun dynamic that added value to sales presentations. The product is also available on J&D;'s website, Lefkow says, and though sales aren't as strong there, he sees a benefit in the form of consumer awareness. Lefkow suggests leaving some money on the table if you are considering a collaborative project. "You might not make tons of money but the partnership serves another purpose: it creates an opportunity you would not have had otherwise and it gets the word out about your brand," he says. Pallis adds that Bacon RimShot has also attracted new business, as the unique color and smoky-savory flavor profile with hints of hickory bacon is a popular one. "It's one thing to have people talk about your product, but it really gains traction and is viable when it performs well. That's the kind of product we created together," he says. not make tons of money but the partnership serves another purpose: it creates an opportunity you "You might would not have had otherwise Call us at 1-800-797-2772 for more information and a FREE sample label package. Visit us at www.primeralabel.com or email to sales@primera.com. Two Carlson Parkway North Plymouth, MN 55447-4446 USA 800-797-2772 (U.S.A and Canada only) Phone: 763-475-6676 Fax: 763-475-6677 www.primeralabel.com and it gets the word about your out brand." —Dave Lefkow, J&D;'s Foods ©2011 Primera Technology, Inc. Primera is a registered trademark of Primera Technology, Inc. All data and company names used in sample outputs are fictitious. (continued on p. 123) Winter Fancy Food Show Booth 1361 36 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com