Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
Issue link: https://specialtyfoodmagazine.epubxp.com/i/102355
CANDY COUNTER 12 Months of Candy Promotions While the Big Four holidays get all the press, with just a bit more effort you can come up with reasons to highlight confections every month and boost sales during seasonal lulls. Here are ideas to help you devise a year full of candy showcases. BY EVA MESZAROS C andy and chocolate are as much a part of major holidays as turkey is to Thanksgiving and Champagne is to New Year's Eve. In fact, four major holidays account for as much as 54 percent of total annual candy and gum purchasing volume, says Jenn Ellek, director of trade marketing and communications for the National Confectioners Association. Those Big Four holidays come as no surprise: Christmas, Easter, Halloween and Valentine's Day. "And if you add in the promotional times that happen before and even the week after those holidays, that accounts for more than half of the weeks in the year," Ellek adds. Getting the most out of these holidays can make a confectionery retailer's year, but that doesn't mean the other half of the calendar should fall by the wayside. Read on to learn tips from industry experts on strategies for healthy confectionery sales year-round. 46 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com