Specialty Food Magazine

JAN-FEB 2013

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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Delicae Gourmet SLOW COOKER DINNERS & SOUPS 29 All Natural Varieties Delicious Year-Round Meals Budget-Friendly Serves 8 - 11 No Added Salt Healthy & Flavorful 5 Minute Prep Time 21 Gluten-Free Flavors THE EDUCATED RETAILERS' GUIDE While I often hear praise for having pursued my passion, this praise tends to happen after the fact. In the beginning, when I start to go after what I believe in and want, it's fairly common that others will advise me to abandon it. starts us down the path toward the future we want, instead of the one others want for us, or the one the fates threw at us. Visioning is all about empowering ourselves to pursue a life we're passionate about, to take charge of the road we're on, to live in a way that's inspiring, exciting and rewarding. 800-942-2502 sales@delicaegourmet.com www.DelicaeGourmet.com Quality Bakers Since 1913 BAKING CORPORATION Everyone needs this ENTERTAINING QUARTET Essential for parties and GREAT for every day Remember the Rubschlager Cocktail Breads! RYE | PUMPERNICKEL | WHOLE GRAIN | SOURDOUGH 3220 West Grand Ave. Chicago, IL 60651 773/826-1245 www.RubschlagerBaking.com Winter Fancy Food Show Booth 970 70 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com 2. Visioning will make you more likely to succeed. I truly believe that once a vision is written down and shared with others, the pieces almost always start to fall into place. There is the practical fact that if others around you know where you're headed, it makes it much more likely that they can contribute to your cause. But there is often something else at work: Strange and inexplicable things often start to happen once you set the vision down on paper. A few years ago Rich Sheridan, founder of the increasingly well-known Menlo Innovation here in Ann Arbor, Mich., reached a point where his company had successfully fulfilled its original vision of the business. One morning over coffee at the back table at the Deli, he asked me what I thought his next steps should be. "You know what I'm going to tell you," I smiled. "Yeah," he laughed, "write my vision." Three or four weeks later we found ourselves on a plane together, headed to Dallas for an Inc. magazine conference. Waiting to board, Sheridan related how he'd gotten going on his vision, and how he was excited about what was in it. Happy to hear it, but not at all surprised (because I know this stuff really works), I asked if he'd be OK if I called on him to share his experiences when I presented visioning at the conference. He was amenable. When Rich stood up in the center of the room—at six-footsix he's easy to see—all I expected him to do was talk a bit about his experience of writing a vision. But instead, he opened his iPad and said, "Let me read you my draft. It's not done yet but you'll get the idea." He started reading: "It's May 1, 2018, and Rich is putting together his talk for Inc. magazine's Top Small Workplaces Conference." And then he went on to read the first few paragraphs of the draft. It sounds almost too strange to be true, but I'm not making this up: The first public airing of his vision was at

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