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an Inc. conference. When we write out our visions, the universe comes together and does effective work in strange ways. 3. Visioning helps you to make effective decisions and stay the course. You know that opportunities and diversions abound, but it's infinitely easier to stay the course having a written vision of success. When your mind starts doubting, challenging, worrying or wondering all the what-ifs it can muster, having a vision that you've written and shared with others increases the likelihood that you won't lose your way. One thing to keep in mind is that while I often hear praise for having pursued my passion, this praise tends to happen after the fact. In the beginning, when I start to go after what I believe in and want, it's fairly common that others will advise me to abandon it. That is especially true when the path I've taken is out of the mainstream. The resistance isn't all that shocking. I'd say it's all too predictable; the average human will almost always argue for not doing what's truly special or unique. In that context, I'm in total alignment with author Hugh MacLeod and what he has to say in his beautifully written book, Ignore Everybody. The author writes: "Good ideas alter the power balance in relationships. That is why good ideas are always initially resisted." And: "[A] big idea will change you. Your friends may love you but … if you change, then their dynamic with you also changes. They might prefer things the way they are, that's how they love you—the way you are, not the way you may become." You've all seen that MacLeod's point is true. So keep in mind that if you stay the course and get to where you want to go, people will think you're a genius. It's what happened to MacLeod, and it's what has happened here at Zingerman's as well. Winter Fancy Food Show Booth 3415 TORTUGA ® A Taste of the Caribbean 4. Visioning creates a new path to inspiration. Although there has been recent controversy around Jonah Lehrer's writings, I think the section in Imagine: How Creativity Works that describes how the brain works and why specific circumstances lead to certain kinds of thinking explains a lot about why the visioning process is effective. "When our minds are at ease," Lehrer explains, The old "problem-solving" method—where people sit and focus hard on fixing what's wrong—turns out to physiologically shut down big-picture creativity. By contrast, focusing on the positive and relaxing the mind generally leads directly to intuitive insights. CONTACT US FOR COMPLIMENTARY SAMPLES: TORTUGA Rum Cake Company Call Toll Free 877-486-7884 or 305-378-6668 sales@tortugaimports.com • www.tortugarumcakes.com Winter Fancy Food Show Booth 4215 JANUARY/FEBRUARY 2013 71