Specialty Food Magazine

APR 2013

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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THE SIZE OF THE SPECIALTY FOOD INDUSTRY AT RETAIL AND FOODSERVICE TOTAL U.S. SALES OF SPECIALTY FOODS 2010 2011 % % Share Change 2012 $ Million $ Million $ Million Retail Channels 55,922 Foodservice 59,737 2010–2012 68,377 79.6 22.3 14,400 15,400 17,500 20.4 21.5 70,322 Total 75,137 85,877 100.0 Total U.S. sales of specialty foods exploded in 2012, increasing 14.3 percent from 2011, to nearly $86 billion. This more than doubled the 6.8 percent increase that was recorded in 2011. Mintel estimates the total U.S. market for specialty foods in foodservice channels reached $17.5 billion in 2012, or 20 percent of the total specialty food market. 22.1 IODMVEFT PLU TSBEFS +PFT BOE 8IPMF FPPET .BSLFU CVU OPU 8BMNBSU Source: .JOUFMSPINSNJFMTFO TOTAL U.S. RETAIL DOLLAR SALES OF SPECIALTY FOODS Sales at Current Prices Sales at Inflation-Adjusted Prices* $ Million % Change Index $ Million 2010 55,922 — 100 57,434 2011 59,737 9.2 109 2012 68,377 14.5 125 % Change Index — 100 60,788 5.8 106 68,377 12.5 Across retail outlets including mainstream, natural and specialty food stores, sales increased 22.3 percent during 2010–2012 (in current prices) for a value exceeding $68.3 billion in 2012. Mintel predicts that the specialty food market should continue to grow in 2013, by an estimated 15 percent. 119 IODMVEFT PLU TSBEFS +PFT BOE 8IPMF FPPET .BSLFU CVU OPU 8BMNBSU Source: AEKVTUFE GPS JOnBUJPO VTJOH UIF BMM JUFNT CPI .JOUFMSPINSNJFMTFO SPECIALTY FOOD SALES BY RETAIL CHANNEL 2010 $ Million % Share Mainstream Specialty Food Stores Natural Food Stores Total 2011 $ Million % Share 2012 $ Million % Share 23,292 72.4 25,504 72.5 29,397 72.9 26.2 6,205 19.3 6,772 19.3 7,503 18.6 20.9 2,660 8.3 2,894 8.2 3,410 8.5 28.2 35,169 100.0 40,310 100.0 25.4 32,157 100.0 DPFT OPU JODMVEF TBMFT UISPVHI TSBEFS +PFT 8BMNBSU PS 8IPMF FPPET .BSLFU DPFT OPU JODMVEF QSJWBUFMBCFM TBMFT PS PLU JUFNT DBUB NBZ OPU FRVBM UPUBMT EVF UP SPVOEJOH Change % 2010–2012 SPVSDF .JOUFMSPINSNJFMTFO Sales in all retail channels are accelerating, with natural food stores recording the biggest sales increase, at 28.2 percent, between 2010 and 2012. Specialty food stores account for 18.6 percent of sales, growing nearly 21 percent during the same time period to $7.5 billion. Nevertheless, the channel lost a few points of market share to natural and mainstream stores. The latter, primarily supermarkets, account for almost three-quarters of specialty food sales. Editor's note: The market size for the specialty food industry has been calculated as follows: SPINS and the Nielsen Company provided three-year scanner sales data for food, drug and mass segments and natural supermarkets (excluding Trader Joe's, Walmart and Whole Foods Market) for sales in 59 segments. To reach the U.S. sales total, Mintel added estimated sales of products that were not collected by scanner data. This includes PLU sales through all channels, including specialty stores, as well as sales through Trader Joe's and Whole Foods Market, but not Walmart. MARKET grocery THE STATE OF THE SPECIALTY FOOD INDUSTRY 2013 3A

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