Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
Issue link: https://specialtyfoodmagazine.epubxp.com/i/116674
THE SPECIALTY FOOD SUPPLY CHAIN 2012 MEAN ANNUAL SALES BY SUPPLIER TYPE The wide range of sales figures serves to illustrate the breadth of specialty food supply entities, from small manufacturers with a handful of products to multimillion-dollar food brokers that represent thousands of items. The average annual sales of manufacturers come in at $1.71 million, with importers just slightly higher, at $1.77 million. $1,711,983 Manufacturers $1,773,334 Importers $4,681,250 Distributors Brokers $3,046,875 Source: Mintel MEAN NUMBER OF SKUs BY SUPPLIER TYPE Manufacturers Importers 37 The average specialty food manufacturer markets 37 SKUs. This number has been dwindling over the past few years as companies focus more on established products, trimming non-sellers. The average number of SKUs for importers, distributors and brokers also decreased in 2012. 94 Distributors 1,638 Brokers 2,422 Source: Mintel SPECIALTY FOOD MANUFACTURERS Direct to Foodservice Distributors—Foodservice Mean Annual Sales: $1,711,983 Mean Number of SKUs: 37 1% Other 2010 % 4% 5% Direct to Retail Direct to Consumers 15% 42% 2012 Distributors—Retail Data may not total 100 due to rounding DOLLAR SALES CHANGE 31% Source: Mintel At 42 percent, direct sales to retail increased in 2012. This is primarily due to less-established manufacturers who do not sell through distributors. All sales to foodservice fell slightly in 2012, as foodservice operators create menu items using ingredients made/grown in house, such as specialty soda. Up 20% or more Up 10 –19% Up 1–9% Unchanged Down 1–9% Down 10 –19% Down 20% or more 36 19 21 11 7 3 2 2011 % 41 20 17 15 4 2 2 2012 % 45 22 16 12 2 1 2 Source: Mintel MANUFACTURER SALES BY CHANNEL In each of the past three years, Mintel asked manufacturers how the economic downturn affected their sales. Supporting the strong industry sales increases, there is a substantial jump in the percentage of manufacturers that say sales were up 10 percent or more in 2011 and again in 2012. More than two-thirds report sales leaps in excess of 10 percent in 2012. A mere 5 percent reported declining sales.