Specialty Food Magazine

MAY-JUN 2013

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: http://specialtyfoodmagazine.epubxp.com/i/123797

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PROFILE Smorgasburg: Brooklyn's Outdoor Dining Destination This artisanal food fair is a smart stepping-stone for its vendors, nurturing startup producers to become full-fledged businesses that bring quality, creativity and care to the spotlight. BY EVA MESZAROS PHOTO: KATE GLICKSBERG/BROOKLYN FLEA C rowds of young urbanites flood the grounds of Smorgasburg in Brooklyn, N.Y., like clockwork every summer weekend. With rumbling stomachs, wallets in hand, and often dogs or kids in tow, locals and tourists alike head to the outdoor, food-centric market to see what all the fuss is about—or return week after week once they know. With its two locations that have long drawn crowds on their own— the Manhattan skyline–facing waterfront in Williamsburg, and Dumbo's Brooklyn Bridge Park, in the shadow of the iconic Brooklyn Bridge— Smorgasburg has positioned itself as a mainstay in the Brooklyn artisanal landscape and a veritable New York destination. MARKET STATS Open: Williamsburg: 2011; Dumbo: 2012 Total square footage: Williamsburg: 50,000 square feet; Dumbo: 30,000 square feet Cost of 10x10 stall: $120–$225 per day, depending on food, electricity, etc. Staff: 3 fulltime, 40 part-time MAY/JUNE 2013 49

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