CHEESE
"I SAY DAY...
EVERY
… NOT JUST IN FRONT OF THE CAMERA."
The Cheeses of France have plenty to smile
about these days. This year, the Everyday
Perfect campaign will serve over 200 million
ad impressions, supporting sales at many
selected retailers and attracting thousands
of new Facebook fans. Now more than ever,
people are talking about us and we plan to
stay in the spotlight:
• Online videos and even more
website content
• Sampling and special events with
Pop-up cafés in major markets
• A growing social network to keep
spreading the word
We're keeping the campaign in the minds of
consumers every way we can. So they'll say
cheese, every day.
CHEESESOFFRANCE.COM
©2013/CNIEL