Specialty Food Magazine

WINTER 2014

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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LOOK WHAT'S NEW AT SABLE & ROSENFELD! brand spotlight sableandrosenfeld.com BOOTH 3512 GOURMET PRODUCTS SINCE 1970 12 Lawton Boulevard, Toronto, Ontario M4V 1Z4 Canada 416.929.4214 Winter Fancy Food Show Booth 3512 Polishing process for confections Best Sellers and Pricing Sweet Spots Marich's leading sellers haven't shifted with the new branding. "[Chocolate-covered] cherries are our No. 1 item, and the chocolate toffee almonds or pistachios are also tried and true," van Dam says. "What we have found is that our sea salt cashews and sea salt caramels have gotten a lot of attention, again because of the familiar-butdifferent idea. And our coconut curry cashews and dark chocolate chipotle almonds have a wow factor. "Once people are drawn in with those items, they are more open to trying others," he continues. "People say, 'I like the company so I'll try something I wouldn't otherwise.'" Though Marich isn't new historically, van Dam points out that, to a lot of shoppers, it is a new brand on the market, so having appealing gateway prices is key. Top price points for Marich hover between $2 and $5, with single-serve packages priced between $2 and $2.50 and 4.5-ounce packages around $5. "That's the magic area," says van Dam. "For around $10 customers can try four varieties [of the single-serve] so there's a treasure-hunting aspect to it." Although skittish about revealing specifics, van Dam confirms that sales of Marich's branded chocolate have doubled since last year. A strong export business comprises 15 percent of total company sales, with Asia currently the company's largest market. "It's a big market that looks to America for premium chocolate," says van Dam. "U.S. pricing is more competitive than European and there's a high degree of trust in our food safety." Canada, Central America "We have an approachable product so it's worth consumers stepping out of their usual comfort zones." Winter Fancy Food Show Booth 1670 102 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com

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