Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
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factory tour The World's First ALL NATURAL SUGAR FREE Cookie • Sweetened with all natural monk fruit • No artificial ingredients • 20-30% fewer calories than sugar sweetened cookies 4 Koochilicious flavors: Blissful Chocolatey Brownie Sunny Strawberry Shortbread Joyful Mapley Oatmeal Cheerful Chocolatey Chip Sonja Vukasin created a museum of Peerless' history. Among items on display are a vintage delivery truck and cofee grinders from around the world. MADE IN USA © Koochikoo LLC www.koochikoo.net 206-352-7034 Booth #1777 Winter Fancy Food Show Booth 1777 Join the conversation in a live tweet chat with the Winter Fancy Food Show Trendspotters Monday, January 27, 8 p.m. EST Where: Twitter (using hashtag #foodiechat) Follow @CraftCareJoy and like us on Facebook to stay connected throughout the year. More info visit specialtyfood.com/trends Five company trucks do routes daily, beginning at 4 a.m., with up to 14 or 15 stops in a route. The shipping platform stays open until the last delivery truck arrives, which can be around 8 p.m. They even have restaurants and cafes that will place an order on the spot and wait for it to be ready for them. On a recent visit to the offices, not one of the 15 salespeople on staff were present, "which is how I like it," says George Jr.—who wants them out selling. Equipment Sales, Servicing and Training… Peerless sells and leases brewing equipment to buyers, such as Rancilio espresso machines, Curtis and Bunn digital brewing appliances, and singlecup options. The business even offers a 24/7 service hotline, and aims to fix anything within 24 hours. On one day, staff was in the midst of repairs on several espresso machines and other service people were on-site doing installations and repairs. The company also trains customers on the best way to prepare coffees and teas to ensure the cafe or restaurant knows how to replicate that perfect cup of espresso time and again. Museum and Tours… Sonja has turned a small area of the building into an exquisite museum focusing on the history of Peerless. Visitors will see a wide selection of items, including a vintage delivery truck and coffee grinders from around the world. Sonja likes to point out an old Peerless sign that promotes 20,000 pounds of coffee at 12, 15 and 18 cents a pound. With a laugh, she says there is no way (original owner) John Vukasin had that much coffee available, but it certainly made a statement. While the museum does draw directly on the company's history and family experience, the exhibit space was professionally set up with guidance from designer Ted Cohen of the Oakland (continued on p. 127) 112 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com