Specialty Food Magazine

WINTER 2014

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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retailer profile using fruit she grows in her Placerville orchards. Other products include a Tuscanstyle olive oil, pasta sauces, pickles, salted caramel bars and even wines. Community Winter Fancy Food Show Booth 976 Our family has spent 143 years searching the world for the fnest coffee beans and four generations perfecting our family roasting process. At Gaviña, we run our business as if every partner is family. And the expertise and wisdom gained allows us to offer the kind of service, equipment, support and advice our food service partners have come to count on us for. Whenever and wherever they need us. The cofee tree provides oxygen. And cofee. What more could anyone ask of a tree? gavina.com/show See us at the Winter Fancy Food Show, Booth 663 1.800.428.4627 Susan Segrest is a contributing editor to Specialty Food Magazine. /gavinacofeeco Winter Fancy Food Show Booth 663 54 ❘ SPECIALTY FOOD MAGAZINE Bi-Rite's many efforts have a huge focus on community and sustainability, and it's palpable in the way employees talk about their customers, their team, the people who farm their food and beyond—even in the title of Sam's book: Bi-Rite Market's Eat Good Food: A Grocer's Guide to Shopping, Cooking & Creating Community Through Food. The book is described as a cookbook and aisle-by-aisle guide through the grocery store, aimed at helping the reader make better shopping decisions. "Seventy-five percent of the dollars we take in stays local," Mills says. "The money goes to our local vendors or paying our staff, or to supporting local organizations." Adds Rogers: "There is a story behind everything we sell. There is a grower relationship. An artisan practice. Or a food tradition that might be endangered. Our buyers have personal relationships with these producers and we share that with our guests." Mills best summarizes it when he shares how he describes Bi-Rite Market to people who've never been there: "We are a family-owned market where you can get everything you need to make breakfast or dinner or a special occasion. We sell everyday items like toilet paper, but it's sustainable toilet paper. But essentially, Bi-Rite is place to find food that makes you feel good. It makes you feel good physically, because it's fresh food. It makes you feel good about what you're buying as you know it's coming from a place where the workers are treated well and are using sustainable and organic practices. And, well, the food tastes really good, which keeps your spirit alive." specialtyfood.com

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