Better-for-you teas, waters,
sodas and more are driving
growth in the beverage
category. Here's a look at
what's moving, and why.
BY ROBYN PFORR RYAN
A
quick scan of a busy sidewalk
or cafe at lunchtime reveals
that on-the-go drinks are nearly as ubiquitous as cell phones. More
and more, Americans are turning away
from traditional sugary sodas in favor of
healthier options such as nutritionally
rich teas, waters and juices. The labels on
these drinks boast a rich palette of natural
flavors, pure ingredients and health boosters like antioxidants, electrolytes, vitamins
and minerals.
PHOTOS: MARK FERRI; FOOD STYLING: LESLIE ORLANDINI; PROPS STYLING: FRAN MATALON-DEGNI
From left: Honest Splash Fruit Punch, Teas' Tea Matcha Green
Tea Latte, Ayala's Herbal Tea in Rooibos Cinnamon Rose Petal.
This page: Joia All Natural Soda in Ginger Apricot Allspice.
WINTER 2014
71