Specialty Food Magazine

WINTER 2014

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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Better-for-you teas, waters, sodas and more are driving growth in the beverage category. Here's a look at what's moving, and why. BY ROBYN PFORR RYAN A quick scan of a busy sidewalk or cafe at lunchtime reveals that on-the-go drinks are nearly as ubiquitous as cell phones. More and more, Americans are turning away from traditional sugary sodas in favor of healthier options such as nutritionally rich teas, waters and juices. The labels on these drinks boast a rich palette of natural flavors, pure ingredients and health boosters like antioxidants, electrolytes, vitamins and minerals. PHOTOS: MARK FERRI; FOOD STYLING: LESLIE ORLANDINI; PROPS STYLING: FRAN MATALON-DEGNI From left: Honest Splash Fruit Punch, Teas' Tea Matcha Green Tea Latte, Ayala's Herbal Tea in Rooibos Cinnamon Rose Petal. This page: Joia All Natural Soda in Ginger Apricot Allspice. WINTER 2014 71

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