Specialty Food Magazine

WINTER 2014

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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category spotlight PRODUCT ROUNDUP Better-for-you beverages on store shelves now. Ito En Teas' Tea Lattes. Healthful tea is given an indulgent spin with this new line of tea lattes. Promising a guilt-free experience thanks to its use of nonfat milk, the tea latte line comes in two flavors: black tea latte and matcha green tea latte, which won best new product at the 2013 World Tea Expo. itoen.com Joia All Natural Sodas. This gourmet soda maker, which touts artificialeverything-free bubbly beverages in creative combinations such as lime hibiscus clove and pineapple coconut nutmeg, has created two new flavors with a lighter recipe: orange jasmine nutmeg and ginger apricot allspice, each containing only 60 calories per 12-fluid-ounce bottle. joialife.com Navitas Coconut Water Powder. To make this convenient product, coconut water is harvested from organic coconuts in the Philippines, then freeze-dried for a powder that carries electrolytes and minerals when added to a water bottle or smoothie. navitasnaturals.com Oatworks. Oatmeal fans and foes alike can take pleasure in this smoothie that contains two-thirds of the recommended daily intake of oats in three enticing fruit flavors: strawberry banana, peach mango and pomegranate blueberry. The vegan-friendly drinks are free of gluten, dairy, soy and artificial flavors and preservatives. oatworks.com Victoria's Kitchen Almond Water in Licorice Mint. Victoria's Kitchen has embraced its flagship product's success with flavor variations. First came Almond Water Coconut, and in early 2013 the company introduced Almond Water Licorice Mint. Using real licorice extract and mint flavor, this drink contains no artificial flavors or colors and only 100 calories per 16-ounce bottle. victoriaskitchenrecipes.com Waiakea Hawaiian Volcanic Water. Porous volcanic rock is this mineral- and electrolyterich bottled water's natural filtration system. The drink is healthful for both consumer and environment: Waiakea is a certified carbonneutral company, using recycled PET plastic NEW SIZE NEW BOLD GRAPHICS BOOTH #4509 for its bottles, and to top it off, for every liter sold, the company donates 650 liters of water to people in need. waiakeasprings.com February 2010, which led to beverage producers like Honest Tea putting calorie counts right on the front of the label. The slogan of Hint, Inc., "Drink Water, Not Sugar," captures the motivation for many consumers of these premium bottled waters. Flavor and functionality are big trends in bottled waters. Fruit and herbal blends, such as raspberry lime and lemongrass mint vanilla, add appeal to drinking water. Functional ingredients, such as electrolytes and caffeine, give water new purpose—and customers. www.sweetcandy.com twist@sweetcandy.com Winter Fancy Food Show Booth 4509 74 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com

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