Specialty Food Magazine

SPRING 2014

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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Levine attributes her success to staying true to herself. "We have not ventured away from the concept of the kind of baking I have done from the very beginning," she explains. "It is real, done from scratch, and not separate components—you can taste everything I do in one bite." There is always a temptation to do more to keep up with the trends and the times, Levine admits, but she refuses to veer away from her own classic style. Long-standing menu items include English muffins, palmiers, scones, and chocolate marmalade cookies. Levine's attention to detail is evident beyond the kitchen. Entering the retail area of the bakery, she begins tidying shelves and straightening packages of granola that had been shuff led around, something she does every morning on the way in before even taking off her coat. "I'm like Superman with X-ray vision," she says, darting her eyes around the shop. "I can always see something out of place or spot a dirty rag that needs to be put in the laundry." When creating new offerings, she often builds on what's successful and will keep the product for a testing period, during which its fate will be decided. "Most new items remain popular for about two weeks," Levine notes. She says if interest wanes after that point, they take it out of the case and move on. "You can't get attached to things. That philosophy has helped us stay in business." day in the life Nicole Potenza Denis is a contributing editor to Specialty Food Magazine. @ VIEW SLIDESHOW ONLINE at specialtyfood.com/ onlinehighlights "You can taste everything I do in one bite." Booth 5222 FB: Xochitl Inc. Chips & Salsas dolores@salsaxochitl.com Irving, TX salsaxochitl.com 214.800.3551 Natural Chips, Salsa & Papitas Xochitl, Inc. "Exquisitely Unique." A must have on every shelf! The most authentic Mexican gourmet line in the market. Our line includes Natural, Organic and Seasonal Chips, Salsas and our latest "Papitas," our kettle style potato chips. "Chips & Salsa Don't Get Any Better Than This." what's hot New Member Facebook: Woohoo Snacks Melinda@WooHooMixes.com Little Rock, AR WooHooMixes.com 501.529.6123 WooHoo! Snack Mix The Committee, Inc. One taste and you'll know why we call it "WooHoo!" It is so addictive that we're not returning the FDA's calls. It includes a variety of whole nuts & crunchiness. A little sweet, a little spicy. Your biggest problem will be restock- ing shelves. 4-oz & 8-oz bags, and 16-oz tins. what's hot (continued from p. 88) 124 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com DayInLife_Sarabeths.indd 124 3/18/14 8:12 AM

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