AUSTRIAN PAVILION
JACOB K. JAVITS CONVENTION CENTER, LEVEL 3
BOOTH: ADVANTAGE AUSTRIA INFORMATION: 1424
The Austrian Exhibitors
1533 Agrarmarkt Austria Marketing | www.ama.at
cheeses and wines from Austria
1522 Bailoni | www.bailoni.at
gold apricot liqueur and gold apricot brandy
1520 Berglandmilch | www.schaerdinger.at
Austrian cheese specialities
1521 CONCEPT Fresh | www.concept-fresh.at
hard, soft, and semi-hard cheeses
1430 Domäne Müller | www.domaene-mueller.com
top wines from Austria
1526 Eat the Ball | www.eattheball.com
bread fresh frozen, shaped like a ball
1530 Gunz | www.gunz.cc
comprehensive range of foods and beverages
1524 Omi's Apfelstrudel Fruchtsaft | www.omis-apfelstrudel.at
Austria's most famous pastry „Apfelstrudel"
made by Omi as a fruit juice
1428 ROX Company | www.roxenergy.com
Rox Energy – the intelligent functional drink
1432 S.SPITZ | www.spitz.at
beverages, bakery products, mustard, ketchup, sauces, jams
1420 VERIVAL | www.verival.at
organic foods in the dry goods segment
For more Information
ADVANTAGE AUSTRIA New York
T +1 212 421 52 50
F +1 212 421 52 51
E newyork@advantageaustria.org
W www.advantageaustria.org/us
Hectoliters of wine bought by U.S.
shoppers in 2013, making the country
the biggest consumer of wine worldwide.
France was knocked into second place, at
28.1 million hectoliters.
Source: International Organisation
of Vine and Wine (OIV)
BETTER GRADES FOR
MAPLE SYRUP
Shopping for maple syrup may
get a bit easier—and clearer—for
consumers and buyers alike. The
International Maple Syrup Institute
submitted a proposal in May to the
U.S. Department of Agriculture to
standardize maple syrup grading.
Currently, grading is determined at
the state level, and varies in terms
of coloring and percentage of light
transmittance. The proposal would
create a standard definition for what
constitutes maple syrup and clarify
the unique characteristics of pure
maple syrup—including grade, taste
intensity, and color—in the U.S. and
Canada. By unifying this informa-
tion on a label, IMSI strives to help
consumers shop for various types of
maple syrups and market the prod-
uct to a worldwide audience.
Dave Chapeskie, executive
director of IMSI, says the institute
has considered a wealth of con-
sumer research and brainstormed
ways to promote maple syrup on a
global scale, including as a health-
ier, natural alternative to sweet-
eners. "We looked at a variety of
marketing strategies," he says. "And
this is just one plank in the platform
to move forward, together, as a
united industry."—S.C.
Read more at specialtyfood.com/
onlinehighlights.
29.1
million
trends & happenings
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