Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
Issue link: https://specialtyfoodmagazine.epubxp.com/i/375622
K ind Snacks, known for its popular line of snack bars, lives its name daily with a commitment to making the world a little kinder. Founder and CEO Daniel Lubetzky, who first made a social impact in 1994 when he founded PeaceWorks Foods, a "not-only-for-profit" food company, was recognized by Time magazine in 2009 as one of 25 responsibility pioneers, while BusinessWeek named him one of America's most promising social entrepreneurs. Lubetzky earned those titles in part by creating Kind and the Kind Movement in 2003, a social arm of his company devoted to encouraging random acts of kindness around the world. Today, his specialty snack business continues to inspire good deeds. "We firmly believe there is more to business than just profit," says Lubetzky. "Our prom- ise is to be a company that is both economically sustainable and socially impactful." Kind Snacks shows exactly what's in a name through projects that aim to make the world a little kinder. Its newest campaigns prove this company continues to innovate and practice what it preaches. BY DENISE SHOUKAS The Kind Movement: Specialty Snacks Fuel a Social Mission Kind's new snack bars promote its recently launched Strong & Kind campaign PHOTOS: KIND Kind team members help to rebuild a house ruined by Hurricane Sandy in New Jersey giving back FALL 2014 77