™
18 All Natural Soup Mixes
for Easy Home Cooking
mindful
eating
info @ frontiersoups.com
frontiersoups.com Waukegan, Illinois
Healthy Soups
as Main Course!
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Global Approach
Atalanta was founded in New York City in
1945 and named for a character in Greek
mythology who was worshipped for her
hunting skills and formidable racing speed.
The late co-founder Leon Rubin, Gellert's
maternal grandfather, aimed to emulate
the huntress's gifts by resourcefully and
efficiently sourcing food for his customers.
Shortly after he and co-founder Herbert
Moeller went into business, they began
importing canned hams from war-torn
Poland, Denmark, and Germany. They
expanded to importing shellfish from Cuba
in 1947, then ventured into the waters of
South Africa, New Zealand, Australia,
and the Bahamas. By the 1970s, the com-
pany had importing deals in place with
42 countries. Rubin's son-in-law, George
Gellert, succeeded him as president in 1973
and is still involved today as chairman
of the board.
The company moved its headquarters
from downtown Manhattan to Elizabeth,
N.J., in 1988. The new facility included
corporate offices, a food-processing plant,
a USDA meat inspection station, and more
than 3 million cubic feet of refrigerated and
dry food storage. Today, Atalanta is the
country's largest privately held food import-
er, specializing in cheese, artisanal charcute-
rie, deli meat, coffee, mineral water, fresh
fruit, vegetables, sauces, spreads, olive oil,
crackers, legumes, and more. Private brands
include Celebrity, Del Destino, Eiffel Tower,
and Zerto. The origins of roughly 2,500
SKUs spans 60 countries. The company's
customer base is diverse, selling products
through foodservice distributors, retailers,
and major restaurant chains.
Atalanta is part of the Gellert Global
Group, which is active in restaurant opera-
tions and non-food industries such as real-
estate investments in metropolitan New
York City, with combined revenues exceed-
ing $1 billion. Sister companies include
Camerican International, Finica Food
Specialties, Swiss Chalet Fine Foods, JF
SPRING 2015 51