Specialty Food Magazine

SPRING 2015

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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* MULO or Multi Outlet, representative of following channels: Total U.S. grocery, mass, total U.S. drug, total Walmart, dollar, military, and club. Does not include private-label sales, random weight (PLU) items, or sales through Trader Joe's or Whole Foods Market. Source: Mintel/SPINS/IRI Mainstream Stores* 41,989 82.0 18.6 Specialty Food Stores 5,546 10.8 18.5 Natural Food Stores 3,697 7.2 27.7 Total 51,232 100.0 19.2 $ Million % Share 2014 Change 2012–2014 FOOD *Retail channels include sales from natural, specialty, and MULO** outlets as well as an estimate for specialty food perishables (PLU or random-weight specialty items sold in bakery, deli, meat, and seafood) sold in these outlets. In addition, these figures include estimated specialty food sales from Trader Joe's and Whole Foods Market. **MULO or Multi Outlet, representative of the following channels: Total U.S. grocery, mass, total U.S. drug, total Walmart, dollar, military, and club. THE SIZE OF THE SPECIALTY FOOD INDUSTRY AT RETAIL AND FOODSERVICE Retail Channels* 85,483 Foodservice 24,111 Total 109,593 $ Million 2014 Source: Mintel/SPINS/IRI Retail: Foodservice: 78 % 22 % Source: Mintel SPECIALTY FOOD SALES BY RETAIL CHANNEL OF SPECIALTY FOOD SHARE OF U.S. SALES OF SPECIALTY FOOD TOTAL U.S. SALES Total sales of specialty foods in the U.S. grew 21.8 % between 2012 and 2014. Since 2012, specialty food sales at retail have climbed 19 percent, reaching $85.5 billion in 2014. Successful product innovations and increased penetration in mainstream stores accessible to more consumers have contributed to the continued growth. As major retailers such as Target, Kroger, and Costco continue to embrace specialty foods, more than four-fifths of specialty food sales, or $42 billion, are through mainstream stores. The channel has grown 18.6 percent, but its share of the market is slipping as the natural food store segment has grown, at a rate of nearly 28 percent between 2012 and 2014. Dollar sales through specialty food stores have increased by 18.5 percent over the past two years, growing as fast as mainstream stores. THE STATE OF THE SPECIALTY FOOD INDUSTRY 3A

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