Specialty Food Magazine

SPRING 2015

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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Mean Annual Sales: $2,944,865 Seeking to Expand to Specialty Food: 72% Largest Share of Total Expenses: Raw Materials Mean # SKUs: 33 THE SPECIALTY FOOD SUPPLY CHAIN: MANUFACTURERS DOLLAR SALES CHANGE IN THE PAST YEAR 2014 Up 30% or more 35 Up 20–29% 13 Up 10–19% 20 Up 1–9% 12 Unchanged 11 Down 1–9% 5 Down 10–19% 2 Down 20–29% 1 Down 30% or more 1 % Source: Mintel today: In 3 years: non-GMO FAST FACTS "Deep discounting by competitors." "High cost of distributor networks; consolidation of food industry behind fewer suppliers." "Capital and cash-flow management." "GMO verification requirements with Whole Foods Market. We use a local dairy and their feed cannot be guaranteed as non-GMO." "Continuing litigation around 'better-for-you' claims." What is the biggest threat to your business? IN THEIR OWN WORDS Slowest: Conventional Supermarkets & Convenience Stores 2014 CHANNEL GROWTH Fastest: Natural Supermarkets Local MANUFACTURERS ON: TOP NATURAL AND ETHICAL CLAIMS Manufacturers had a particularly strong year; 48 percent reported growth of 20 percent or more . More than half (52 percent) indicated they own their own facility, and of those, 45 percent are co-packing products for others. This year, however, almost two-thirds (64 percent) of manufacturers say they're co-packing private labels for retailers—up considerably from last year. In addition to retail and foodservice avenues, some 12 percent of their annual sales are coming from direct-to-consumer sales, down slightly from 15 percent during 2011–2013. Direct-to-retail and distributor-to-retail make up an equal share of sales (35 percent). Note: numbers may not add to 100 due to rounding THE STATE OF THE SPECIALTY FOOD INDUSTRY 5A

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