Specialty Food Magazine

SPRING 2015

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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% Up 30% or more 15 Up 20–29% 31 Up 10–19% 31 Up 1–9% 0 Unchanged 8 Down 1–9% 8 Down 10–19% 0 Down 20–29% 0 Down 30% or more 8 % Up 30% or more 12 Up 20–29% 12 Up 10–19% 31 Up 1–9% 19 Unchanged 15 Down 1–9% 8 Down 10–19% 0 Down 20–29% 0 Down 30% or more 4 DISTRIBUTORS BROKERS DISTRIBUTORS ON: non-GMO Slowest: Convenience Stores 2014 CHANNEL GROWTH Fastest: Specialty Food Stores This year's sample consisted of mostly small- to medium-size distributors, many of whom reported a strong 2014; 46 percent grew 20 percent or more . Nearly 10 percent of distributors' sales came from online retail in 2014. Distributors, importers, and brokers all reported that online sales were one of their fastest-growing channels . Distributors' fastest-growing channels have shifted to specialty and natural food retailers from conventional supermarkets and online e-commerce, which were cited last year. This may be because specialty and natural retailers continue to minimize direct orders to streamline their procurement operations and keep costs down. Brokers surveyed this year reported higher SKU counts and sales compared with previous years. Coupled with plans to increase their SKUs in 2015, especially by developing or further- ing private-label programs, the data suggests an optimistic outlook for this channel. Club stores and convenience stores —new channels included in this year's survey—are being serviced by a fair percentage of specialty brokers. However, as reported across the supply chain, c-stores are not typically good performers. BROKERS ON: "Did more business with shop-at-home services." "Health-related specialty." "Opening a new conventional grocery store chain account." "Order fulfillment." What was your biggest success in 2014? "Go outside of our traditional sales area." "Expand business in different types of products and different stores." "Partnering with other regional brokers." "Increasing online sales." What are you planning to do diferently in 2015? THE SPECIALTY FOOD SUPPLY CHAIN: Note: numbers may not add to 100 due to rounding Source: Mintel Source: Mintel Note: numbers may not add to 100 due to rounding DOLLAR SALES CHANGE IN PAST YEAR today: In 3 years: sustainable Local today: In 3 years: Local FAST FACTS Mean Annual Sales: $3,175,000 Mean # SKUs: 2,702 Seeking to Expand Specialty Food Oferings: 65% FAST FACTS Mean Annual Sales: $7,242,308 Mean # SKUs: 1,127 Seeking to Expand Specialty Food Oferings: 69% Mean # Stores Serviced: 570 Slowest: Specialty Food Stores 2014 CHANNEL GROWTH Fastest: Natural Supermarkets IN THEIR OWN WORDS: BROKERS IN THEIR OWN WORDS: DISTRIBUTORS TOP NATURAL AND ETHICAL CLAIMS DISTRIBUTORS BROKERS THE STATE OF THE SPECIALTY FOOD INDUSTRY 7A

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