Specialty Food Magazine

SUMMER 2015

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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For over 40 years, SUSTA has been helping small, Southern companies promote U.S. food and agriculture in foreign markets. Southern U.S. Trade Association 701 Poydras Street, Suite 3845 • New Orleans, Louisiana 70139 (504) 568-5986 www.susta.org • susta@susta.org VISIT US AT BOOTH 5011 SUSTA's Market Access Programs, provided by the USDA, assist U.S. companies by: • Reimbursing 50% of eligible international marketing expenses • Facilitating trade events • Making introductions with qualifed foreign buyers Summer Fancy Food Show Booth 5011 Summer Fancy Food Show Booth 200 Head over to the cheese department for products from around the country, and the world, including New York–based Yancey's Fancy, Great Midwest's Habanero Jack, Kerrygold Vintage Dubliner, and Londoner Cheddar. The yogurt case houses the usual suspects, from Dannon to Chobani. But also in stock are lactose-free Green Valley Organics, Maple Hill Creamery, Noosa, Oh My Yog!, Iceland's Siggi's, and Aussie-style Yulu. Village Super Market's craft beer selection rivals that of many liquor stores, featuring brands such as Angry Orchard, Boulevard Brewing, Brooklyn Brewery, Firestone Walker, Otter Creek, and River Horse. Better Browsing and Gift Shopping Many specialty food retailers have upgraded lifestyle items on offer, but this store had a bigger goal—to offer a more fun, one-stop shop- ping experience. "Some people don't like grocery shopping, but they like going to the mall. So we asked, how can we make it more fun and impact their lives?" Fischer explains. That research led, in part, to the Co-Op Market, which features items hand-selected by a team that works with Wakefern, ShopRite's parent company. The Co-Op Market is an open-plan department located smack in the middle of the store, in the midst of the grocery aisles. Large yellow signs hanging from the ceiling call out the market, where customers can find everything from 5th & Love dresses to colorful Toss Totes reusable lunch totes, Air Castles aromatherapy soaps, Ella Jane jewelry, and many other seasonal items hand-selected by a team that works with Wakefern. "People are looking for these types of items for hostess gifts, birthday gifts, and other occasions, so we want to help them," says Fischer. "They're already shopping and they can get the gift right there." Expanding on the Idea The Morristown location is the first, and currently the only, store of this nature. Going forward, the company is using some of the same concepts fleshed out at Village Super Market as it remodels other stores. "The Union, New Jersey, store is heavily influenced by Morristown," says Fischer. Multitasking shoppers can have their groceries held at the ShopRite from Home department while they work out. retailer profile Patricia Curtis is a New Jersey–based writer who has covered food and dining, health, nutrition, parenting, weddings, and more for numerous websites and national magazines. (continued from p. 111) 114 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com

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