Specialty Food Magazine

SUMMER 2015

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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Snack, nutrition, and protein bars are big business, especially as more con- sumers seek out delicious on-the-go snacks that pack a healthful punch. With 69 percent of consumers eating bars of some sort, the industry can be optimistic that providing functional, tasty, well-priced options—and adding innovative flavors and ingredients—will convince shoppers to turn to bars as their snack of choice for years to come. 20% 17 % 2011-2013 48 % 77 % 16 % RESEARCH SPOTLIGHT: TAKING A BITE OUT OF BARS Snack bars Weight-loss bars Performance bars Nutrition bars in snack bars declined 13% from 2010 to 2015 of existing products saw the strongest growth at 4.6% MOST DESIRED TEXTURES are soft, such as chewy grains or a soft solid base (brownie-like texture) -13 % +4.6 % NEW VARIETIES NEW PRODUCT LAUNCHES LOW/NO/REDUCED-ALLERGEN claims grew 56% among performance bars. HIGH PROTEIN claims plummeted 27% among weight-loss bars. NEW! NEW! S O F T S O F T B A R PERFORMANCE BAR NO ALLERGY PERFORMANCE BAR GLUTEN FREE WEIGHT LOSS BAR HIGH PROTEIN HIGH PROTEIN, HIGH FIBER, LOW SUGAR & NATURAL INGREDIENTS PRE-EXERCISE MUSCLE ENHANCER BAR MAIN ATTRIBUTES OF INTEREST U.S. RETAIL SALE BREAKDOWN GLUTEN-FREE claims grew 15% among snack bar launches. leading nutrition bar flavor varieties feature chocolate 4 OF THE 5 69% of consumers eat bars 48% use bars as snacks 19% use them as meals Specialty Channels Natural Channels Growth in bar sales 42% 34% Fruit, nuts, grains & vegetables HEALTHY BARS: INDULGENT BARS: Chocolate, caramel, nut butters & candy pieces MIX-INS OF CHOICE NEARLY 2 IN 3 respondents said their ideal bar is healthy... want indulgent oferings. are more likely than men to select bars for their range of functional claims. WOMEN of consumers purchase bars for kids Sources of Interest: TOP PROTEIN 1 2 3 N U T S S E E D S G RA I N S ...while 28% @ FIND MORE from this report online BY DENISE SHOUKAS INFOGRAPHIC: FUNNEL, INC research spotlight SUMMER 2015 145

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