Specialty Food Magazine

SUMMER 2015

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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A Classic Favorite sof™ 2014 Gold Winner Booth 4315 800.372.6808 | Seattle, WA franschocolates.com Summer Fancy Food Show Booth 4315 An Instant Market Hit Just Mayo hit its first store shelves, at a Whole Foods Market in Southern California, in December 2013. The next year, it was distributed nationwide to several natural food stores as well as Target, Kroger and Walmart. Also in 2014, Just Cookies entered the market as a sorghum-based, dairy-free chocolate chip cookie dough that is ready to bake and also safe to eat raw. Famous fans like John Legend and Stella McCartney tweeted about it, and chef and TV person- ality Andrew Zimmern gave rave reviews on his website: "I preferred the taste of their Just Mayo to Hellmann's, my must-have brand. In a blind test, I found the chocolate chip cookie made with plant-based eggs to be superior to the exact same recipe made with commercial chicken eggs." By the end of 2014, Hampton Creek had raised $120 million in funding, with big-name backing. Shareholders included Bill Gates, Facebook co-founder Eduardo Saverin, PayPal founder Peter Thiel, and the richest man in Asia, Li Ka-Shing. Clearly, Tetrick is viewed by the pow- ers-that-be as more than the next king of Tofurky. Bill Gates has gone on record say- ing he still loves hamburgers yet sees com- panies like Hampton Creek as "the future of food." The world population is expected to exceed 9 billion by 2050, and both Gates and Tetrick believe humans' appetite for animal-based products is environmentally unsustainable. A Strong Personal Drive Putting so many eggs, so to speak, in Hampton Creek's basket speaks volumes about the faith Tetrick has inspired in busi- ness leaders. It helps that he is handsome, charismatic, and athletic, keeping in shape by jogging and walking with his dog, Jake. producer profile Bill Gates has gone on record saying he still loves hamburgers yet sees companies like Hampton Creek as "the future of food." 82 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com

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