Specialty Food Magazine

SUMMER 2015

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: http://specialtyfoodmagazine.epubxp.com/i/523050

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After years of seeming like a cheaper version of the "real thing," private-label products are standing on their own as smart, affordable choices that are high in quality and delicious. The numbers speak volumes: 94 percent of consum- ers are buying store brands on a regular basis. Opportunities to boost sales include flavor innovations, organic and better-for-you products, appealing packaging, and consistent quality to prove private labels are more than just an affordable alternative. RESEARCH SPOTLIGHT: PRIVATE LABEL REVIVAL believe store brands are MORE INNOVATIVE than name brands. 59 % 29 % 64 % STORE = BRAND 38 % 60 % 58 % believe there are NOT ENOUGH ORGANIC store- brand food products. • More product for same price (42%) • Resealable (35%) • Easy to open (35%) • Easy to store (29%) of consumers agree store brands are AS FLAVORFUL as name brands. INFLUENTIAL Packaging Features Nearly 4 in 10 store- brand consumers buy store and name brands equally. of store-brand food purchasers agree they are more likely to try store brands if these products are SAMPLED in-store. NOW WITH MORE 25% 3 in 5 More than HEALTHY OUTLOOK OPPORTUNITIES 41 % of shoppers want more store-brand products made in the USA. say store brands ofer AS MUCH VARIETY as name brands. 1. PRICE 2. QUALITY 3. INGREDIENTS TOP CONSIDERATIONS: COOKIES GF COOKIES FREE SAMPLES GLUTEN FREE 10% OFF STORE BRAND Store-brand food purchases skew toward YOUNGER CONSUMERS, who are more price conscious and tend to have less disposable income. 1 in 4 say 75 to 100% of their food purchases are store brand. say store-brand products are HIGHER QUALITY than they used to be. TRY MORE store brands once they've tried one. are likely to @ FIND MORE from this report online BY DENISE SHOUKAS INFOGRAPHIC: FUNNEL, INC research spotlight 96 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com

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