NATURAL SELECTIONS The Innovation Boom
The growing interest in natural and organic foods has spurred the development of fran- chised vending companies whose focus is on better-for-you products—mainly those with an organic, natural, lower-sugar or gluten-free bent, according to market researcher Mintel International's report, "Food and Drink Vending Trends, July 2011." The report notes that during 2006– 2011, the majority of new product launch- es in traditional retail outlets have been better-for-you items with an emphasis on natural. Here's how three vending maver- icks are operating.
Fresh Healthy Vending. This San Diego, Calif., franchise offers a comprehensive range of fresh, natural and organic products for its vending machines. With more than 1,600 locations across the United States and Canada, Fresh Healthy Vending has helped fuel its "healthy vending revolu- tion" by offering grants and incentives to schools, YMCAs and other youth-friendly locations. The Let's Move campaign has recognized the company for its potential in schools, gaining it national attention and greater distribution. Fresh Healthy Vending offers a vari-
4 new natural grain products stacked with health benefi ts and fl avor.
These delicious selections feature heart- healthy nutrients, high fi ber, and Omega-3 fatty acids. Learn more about our exotic new Calrose Rice, Royal Blends or Jasmati Brown Rice at RiceSelect.com.
ety of 100 percent juices, yogurts, smooth- ies, organic milks, iced teas, healthy sodas and organic energy drinks, as well as chips, nuts, dried fruits, veggies, cookies and bars. Brands include Odwalla, Vitamin Water, Bolthouse
Farms, Stonyfield Farms,
Horizon Organic Milk, Robert's Pirate's Booty and Stacy's Pita Chips. Prices aren't all that different from traditional vend- ing machines, starting at around 65 cents for chips and other snacks to $1.50 for higher-end products like yogurt. CEO Dan Negroni says the vending machines can be found in 36 states, including New Jersey, Virginia, Florida and Pennsylvania—even in Puerto Rico and Canada—in schools, YMCAs, gymnastics and dance studios as well as private business offices. The com-
42 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com