raditional restaurants are experiencing new forms of competition—such as delivery-only food
startups, suppliers opening their own restaurants, and the meal kit phenomenon— plus extreme
rent hikes, all of which are testing the strength of their businesses. That's why it's more important
than ever to use all of the tools available to engage customers—especially when it comes to menus. They
can be a catalyst to reward regulars or a way to entice new customers. And when done well, menus can be
effective marketing tools that communicate a company's brand identity.
Whether you're considering a
refresh or an entire overhaul,
here are eight key trends to
keep in mind.
BY NICOLE POTENZA DENIS
SPRING 2017 43