Specialty Food Magazine

NOV-DEC 2012

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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FOODS IN FOCUS (continued from p. 52) use less salt if it offers a flavor infusion. The Filling Station's Italian Espresso Salt is a big year-round seller and is popular sprinkled on vanilla gelato. At Medbery Marketplace, Coshocton, Ohio, store manager Bettina Boon says infusions, such as aged balsamic sea salt, and hot flavors, like jalapeño and bhut jolokia (ghost pepper) sea salt, have really caught on at the market's salt bar, especially for the grilling season. "Customers gravitate toward flavored salts and always come back for them," she says. Didi Davis, owner of Salt Traders, Ipswich, Mass., has seen first-hand how the interest in flavored salts has dramatically expanded over the years. In 2004, she started out with a popular vanilla salt. Now, she has around a dozen blends of house-made flavored salts, using salts from Maine, including such varieties as Smoked Paprika and Fennel Thyme. Maine Sea Salt Company provides the key ingredient in a popu- lar flavored salt offered by Chef Salt, Elkins Park, Pa. Chef Salt's 7 Salt is a blend of seven varieties of unrefined salt (with salts from Maine, Bali and Pakistan), two kinds of peppercorns (Tellicherry and dried green) and a speck of Asian cane sugar for caramelization. "By using unrefined land and sea salts from across the globe, this blend exposes people to the world of salt beyond the singular sensation of saltiness," says Andrew Schloss, co-founder of Chef Salt. Trending Flavors Retailers have seen that citrus-based and peppery flavors are shopper favorites, but other infusions are gaining momentum. "Anything hot—like habanero, green chile and ginger—is resurging," says SaltWorks' Novotny. "But smoked salts have sky- rocketed across the board. Chefs and manufacturers are realizing it is a natural way to add a smoky flavor." At The Spanish Table in Santa Fe, N.M., assistant manager Rob Fettig says he's been selling an extensive amount of artisanal salts in the past three years but recently noticed a heightened interest in smoky flavors. Some of the store's offerings are Matiz Mediterraneo Smoked Sea Salt and La Cococha Smoked Paprika Sea Salt Flakes. Whether the appeal of specialty salt is inspired by a health interest or a desire for culinary exploration, consumers are truly appreciating what these products have to offer. "Salt is not just a novelty ingredi- ent anymore," Bitterman says. "People are now coming to realize that artisan salt is the unexpected ingredient that delivers. It is practical, makes food taste better and is a quality ingredient that makes a difference in their cooking." |SFM| Nicole Potenza Denis is a contributing editor to Specialty Food Magazine. Some specialty retailers are creating destination areas to feature salt. Read more at CREATING A SALT BAR specialtyfood.com/onlinehighlights. resource guide Advertiser ............................................... Booth ...................... Page American Roland Food Corp.....................3819 ..........................24 B. R. Cohn Olive Oil Co. .............................704 ..........................46 Barhyte Specialty Foods, Inc. ......................470 ..........................43 Beercandy Inc. ...........................................784 ..........................69 Blue Crab Bay Co./Bay Beyond Inc. ...........770 ..........................69 Bourbon Barrel Foods, LLC..........................382 ..........................66 Brands of Britain LLC ................................3119 ..........................42 Cary's of Oregon, LLC ..............................1771 ..........................68 Casa Mexicana ..........................................579 ..........................66 Cathy's Homemade Biscuits, LLC ....................— ..........................69 Coco Polo LLC ..........................................4522 ..........................66 Columbia Cheese Importing ...........................— ..........................21 Dave's Gourmet, Inc. ..................................615 ..........................45 Delicaé Gourmet ...........................................— ..........................66 Dishoom Foods, Inc .......................................— ..........................66 Dispensa-Matic Label Dispensers ..............4400 ..........................22 Dufour Pastry Kitchens, Inc. ...........................— ..........................43 Emmi Roth USA, Inc. ................................5013 ..........................17 Enzo Olive Oil Company/Bella Frutta .........678 ..........................66 EU5/Consorzio del Formaggio Parmigiano Reggiano ................................— ..........................23 Fairytale Brownies Inc. .............................1364 ..........................46 Faso Foods ...................................................— ..........................70 Feridies ......................................................720 ..........................38 Golden West Specialty Foods, Inc. ............3608 ..........................69 Hammond's Candies Since 1920 ..............3412 ..........................36 Harbor Sweets Inc. ........................................— ..........................66 Heritage Shortbread.................................2435 ..........................70 Herrell's Development Corporation ................— ..........................69 HimalaSalt-Sustainable Sourcing ..............1188 ..........................25 Hojiblanca USA, Inc. .....................................— ..........................28 J & M Foods ..............................................529 ..........................45 Jelly Belly Candy Company ......................4105 .....................10-11 Kwikpak Fisheries ......................................438 ..........................47 Lucky Spoon Bakery LLC ...........................1575 ..........................66 Marich Confectionery Co. ...........................763 ..........................13 Mediterranean Gourmet ................................— ..........................40 Mifroma ..................................................4329 ..........................12 Milo's Whole World Gourmet ........................— ..........................67 New England Natural Bakers ...................1762 ..........................67 Ohana Harbor Coffee Company .................332 ..........................67 Ola! Foods, LLC .............................................— ..........................69 Pacific American Fish Company, Inc. .........2714 ..........................67 Pacific Beach Peanut Butter.........................221 ..........................67 The Peanut Shop of Williamsburg ...............982 ....................12, 68 Pepperlane Products LLC...........................2918 ..........................67 Pollen Ranch .................................................— ..........................70 Q & B Foods Inc. ......................................3012 ..........................67 Renfro Foods Inc. .....................................1176 ............................9 Riso Gallo S.P.A. ......................................3116 ..........................27 Ritrovo Italian Regional Foods ....................686 ..........................70 Roaring Brook Dairy ................................4934 ..........................68 Salem Baking Company ...........................1464 ...Inside Front Cover SaltWorks, Inc. .............................................— .....................18-19 Sarabeth's Kitchen .....................................640 ..........................67 Sartori Company ......................................4709 ..........................29 SerendipiTea .................................................— ..........................68 Seth Greenberg's Authentic Brownie Crunch ..674 ..........................41 Sierra Madre Grocery Company .................602 ..........................70 Somerdale International Ltd. .....................2419 ..........................31 Source Atlantique Inc. ..............................3405 ... Inside Back Cover Southwest Specialty Food Inc. .....................364 ....................42, 68 The Spice Lab ...........................................1549 ..........................68 Stonewall Kitchen.......................................524 .............Back Cover Texas Tamale Co./Brazos Legends .............715 ..........................70 Torie & Howard, LLC ..................................754 ..........................38 Tram Bar LLC .............................................484 ..........................68 Travel Chocolate LLC .....................................— ..........................70 Turbana Corporation ................................1177 ..........................69 UPEMI...........................................................— ..........................33 Venus Wafers, Inc. ...................................1270 ..........................26 The Virginia Diner, Inc. .............................1673 ..........................35 Walkers Shortbread, Inc. ............................746 ..........................15 Wing-Time, Inc. ..........................................429 ..........................69 Wisconsin Milk Marketing Board ..............4909 ............................6 World's Best Cheeses ...............................3605 ............................3 Yancey's Fancy Inc. ..................................4737 ..........................68 NOVEMBER/DECEMBER 2012 71

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