Specialty Food Magazine

Summer 2019

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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BAR CHART This year marked some interesting shifts in defining core specialty food consumers, and they will be worth monitoring over the next few years. SPECIALTY FOOD CONSUMERS— WHO ARE THEY, WHAT DO THEY WANT? of the generations to make specialty food and beverage purchases. They saw a drop off in 2018 that indicated differ- ences in patterns of older and younger millennials, and those play out again this year. Older millennials (ages 35-42) seem to continue to align with Gen-Xs (43-54), especially younger Gen-Xs, as far as attitudes and behaviors. This year both millennials and Gen-Xs rank highest overall as purchasers of specialty food, with mature millennials more engaged in the specialty food market than their younger counterparts (ages 24-34). Ultimately, a core specialty food consumer is surfacing that is between 35-54 years old, though younger and older age groups are active consumers. 79% 78% 61% 44% 67% 65% 60% 84% 75% 69% 66% Millennials are still the most likely Share of Consumers Buying Specialty Foods by Generation 0 20 40 60 80 100 2016 2017 2018 S6 THE STATE OF THE SPECIALTY FOOD INDUSTRY H CH C Source: Mintel

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