SPECIALTY FOOD DISTRIBUTORS
CREAMED
HONEY
Mean Annual Sales: $4,681,250
Mean Number of SKUs: 1,638
DISTRIBUTOR SALES BY CHANNEL
Sales by
%
THE DISTRIBUTOR VIEWPOINT:
INFLUENTIAL PRODUCT CLAIMS
Supermarkets
Foodservice/Restaurants
Will Grow the Most in the Next Three Years
65%
All Natural
38%
Eco-Friendly
25% Distributors report that all-natural
offerings are hot now and expected to
25% grow. Distributors are highly optimistic
Organic
Source: Mintel
0%
12%
25%
3
2
regarding sustainability claims. Half of
distributors cite local claims as being of
strong interest to consumers; none indicate
that eco-friendly will be a compelling
claim in the future.
*"Local" is defined as within
200 miles of operator
Multiple answers accepted
2
Other
62%
25%
9
Club Stores (e.g., Costco, Sam's Club)
38%
Fair Trade
14
Gift Stores
25%
Sustainable
17
Delis
50%
Local*
21
Specialty Food Stores
Natural Food Stores (e.g.,
Whole Foods Market)
Mass Merchandisers (e.g.,
Target, Walmart)
Interests Consumers Most Today
27
6
Source: Mintel
Data may not total 100 due to rounding
Not surprisingly, supermarkets represent
27 percent of distributor average sales. More than
one-fifth of the distributors in this sample were also
selling to foodservice. Specialty and natural food
stores were an important part of their customer mix
as well.
DOLLAR SALES CHANGE
25
30
25
Up 1–9%
30
12
Unchanged
–
12
Down 1–9%
INFUSED VINEGAR
20
Up 10–19%
LOCAL
BREAD
2012 %
Up 20% or more
ORGANIC OIL
2011 %
20
25
Down 10–19%
–
–
Down 20% or more
–
–
Data may not total 100 due to rounding
Source: Mintel
The vast majority of distributors (62 percent)
indicate growth in 2012, with 50 percent citing an
increase of 10 percent or more.
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