Specialty Food Magazine

APR 2013

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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PRODUCT ROUNDUP Coconut Hydration BY NICOLE POTENZA DENIS D riven by consumers' desire for a refreshing drink that's natural and healthy, coconut water is a frontrunner for hip hydration. Its naturally occurring minerals, electrolytes and high levels of potassium and magnesium have been known to fight fatigue and help with muscle recovery, making it a popular go-to beverage after an intense workout, a night of too much drinking (think hangover cure) or just for its tastiness. Its low-calorie content (most 8to 16-ounce servings have between 35 and 100 calories) is also a draw. The market for coconut-water beverages grew 100 percent in 2011, according to a New Nutrition Business report, taking the combined retail sales value of the U.S. and European markets to more than $265 million, an achievement for a premium-priced category. Specialty producers are building on its health-driven success with products that combine other beneficial ingredients like whole grains, immunity-boosting antioxidants and natural prebiotic inulin. Here are some specialty coconut beverages on the market. PHOTOS: MARK FERRI; FOOD STYLING: LESLIE ORLANDINI; PROPS STYLING: FRAN MATALON-DEGNI 50 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com

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