Specialty Food Magazine

SPRING 2014

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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THE STATE OF THE SPECIALTY FOOD INDUSTRY ❘ 3A The specialty food sector rose 18.4 percent during 2011- 2013. Some signs indicate the market is beginning to mature, but the growth rate has not faded much; during 2010–2012, the rate of change was 22.1 percent. The foodservice and retail channels continue to grow at about the same pace, such that foodservice continues to account for a 20.5 percent share, while all retail outlets combined transact 79.5 percent. Retail 59,312 64,995 70,200 79.5 18.4 Foodservice 15,294 16,760 18,102 20.5 18.4 Total 74,606 81,755 88,302 100.0 18.4 2011 59,312 — 100 61,875 — 100 2012 64,995 9.6 110 66,425 7.4 107 2013 70,200 8.0 118 70,200 5.7 113 With strong dollar sales growth year after year, it becomes more challenging for the market to continue its expansion rate. Retail growth of 18.4 percent during 2011–2013 is impressive, but lower than the 2010–2012 retail growth rate of 22.3 percent. Sales at Current Prices Sales at Inflation-Adjusted Prices* $ Million Index % Change $ Million Index % Change $ Million $ Million % Share % Change $ Million 2011 2012 2013 2011–2013 Source: Mintel/SPINS/Nielsen TOTAL U.S. SALES OF SPECIALTY FOODS TOTAL U.S. RETAIL DOLLAR SALES OF SPECIALTY FOODS THE SIZE OF THE SPECIALTY FOOD INDUSTRY AT RETAIL AND FOODSERVICE While mainstream supermarkets still account for more than two-thirds of specialty food sales, their share has been steadily slipping over the past three years. In contrast, specialty food stores leaped 42.4 percent to $9.6 billion and now account for 23.6 percent of sales. Natural retailers grew nearly as fast as specialty food stores, at 34 percent, to reach $3.9 billion in 2013. Editor's note: The market size for the specialty food industry has been calculated as follows: SPINS provides three-year scanner sales data for food, drug, and mass segments and natural supermarkets (excluding Trader Joe's, Walmart, and Whole Foods Market) for sales in 59 segments. To reach the U.S. sales total, Mintel added estimated sales of products that were not collected by scanner data. This includes PLU sales through all channels, including specialty food stores, as well as sales through Trader Joe's and Whole Foods Market, but not Walmart. SALES OF SPECIALTY FOODS BY RETAIL CHANNEL Mainstream 25,504 72.5 26,508 69.6 27,259 66.9 6.9 Specialty Food Stores 6,772 19.3 8,178 21.5 9,641 23.6 42.4 Natural Food Stores 2,894 8.2 3,384 8.9 3,873 9.5 33.8 Total 35,170 100.0 38,070 100.0 40,773 100.0 15.9 $ Million % Share $ Million % Share 2011 2012 $ Million % Share 2013 % Change 2011–2013 Source: Mintel/SPINS/Nielsen Includes PLU, Trader Joe's, and Whole Foods Market, but not Walmart *Adjusted for inflation using the All Items CPI Does not include private-label sales, PLU items, or sales through Trader Joe's, Whole Foods Market, or Walmart. Data may not equal totals due to rounding. Source: Mintel/SPINS/Nielsen SOI_2014.indd 91 3/18/14 3:21 PM

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