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PREMIUM FOOD PRODUCT INTRODUCTIONS INTRODUCTIONS BY CLAIM
Product Category CLAIMS Kosher
All Natural No Additives/Preservatives
Ethical—Environmentally Friendly Package Low/No/Reduced Allergen Microwaveable Gluten-Free
Low/No/Reduced Trans Fat Ease of Use
Convenient Packaging Low/No/Reduced Fat Organic
Low/No/Reduced Cholesterol Ethical—Environmentally Friendly Product Whole Grain
Low/No/Reduced Sugar Time/Speed Seasonal Antioxidant
Low/No/Reduced Calorie Total
%BUB EPFT OPU FRVBM UPUBMT CFDBVTF QSPEVDUT NBZ NBLF NPSF UIBO POF DMBJN
2009
# of Introductions 2010
442 237 172 141 73
151 65 98
129 116 122 119 58 40 41 64 58 50 45 57
1,473
462 265 225 244 139 150 130 89
136 176 103 90 58 53 48 54 77 55 32 35
1,509 2011
446 267 228 208 138 124 122 114 105 93 89 81 73 57 56 55 54 44 43 33
1,415 Farm Fresh 4PVSDF .JOUFM (/1% KOSHER COOKIES
Kosher continues to be the leading product claim, with 446 new kosher products in 2011. The most significant increases were in Low/No/Reduced Trans Fat and Low/No/Reduced Cholesterol. Whole Grain claims are on the rise while Organic is declining. Convenience-related claims such as Ease of Use, Microwaveable and Time/Speed seem to be losing importance.
all-natural bacon
NAME BRAND VS. PRIVATE-LABEL PREMIUM PRODUCT LAUNCHES
2009# 2010# 2011#
Name Brand Private Label Total
Private-label introductions are slowing, accounting for 29 percent of premium product launches in 2011. As consumers feel more economically steady, many are switching back to brands.
Private-label Share %
959 514
1,473 %
34.9
1,054 455
1,509 %
30.2
1,005 410
1,415 %
29.0 4PVSDF .JOUFM (/1% 5)& 45"5& 0' 5)& 41&$*"-5: '00% */%6453: [ 5A
No Additives