Specialty Food Magazine

Summer 2016

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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What's the one piece of advice you'd give to a new food company? COMPILED BY DENISE PURCELL Over the years, many specialty food producers have shared guidance with start-up entrepreneurs in the pages of Specialty Food Magazine. Here is a roundup of the responses that best highlight the benefits of their experiences. Tressa Cooper, Earth and Vine Provisions Years in specialty food: 27 "Be prepared to work very hard, night and day. Live, sleep, and breathe your business or you won't be successful." Scott Norton, Sir Kensington's Years in specialty food: 5 "Know what impact you want to have on the food culture." Kitty Keller, KL Keller Foodways Years in specialty food: 21 "The internet is a handy research and organizational tool, but it is not on-the-ground experience. So get out there and try everything. Talk to people who are actually making or cultivating food and develop your own perspective and food philosophy. In this business there is no substitute for sincerity." advice roundup SUMMER 2016 141

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