Specialty Food Magazine

Summer 2016

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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A s shoppers continue to look at their snacks with a keener eye, the cracker category is evolving to better provide what they are looking for. By the Numbers Reaching $7.7 billion in sales in 2015, and representing 17 percent growth from 2010 to 2015, this category has benefited from consumers' continued obsession with snack- ing, according to market researcher Mintel's This pantry staple is getting the innovation it deserves with new ingredients, flavor profiles, and certifications that are increasingly appealing to American consumers. BY NICOLE POTENZA DENIS crunching on CRACKERS CRACKERS Products on these pages courtesy of: Grains of Health Laiki, Lesley Stowe, The Main Crisp Co., Mary's Gone Crackers, Natural Nectar, Potter's Crackers, Simple & Crisp, Two Moms in the Raw, Way Better Snacks. PHOTOS: MARK FERRI; FOOD STYLING: LESLIE ORLANDINI; PROPS STYLING: FRANCINE MATALON–DEGNI SUMMER 2016 87 category spotlight

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