H
ummus virtually courses through the veins of Alon Kruvi. Last August, the Israeli-American
chef, 51, co-founded Hummustir with Rakesh Barmecha and Vineet Bokaria, partners in a New
York City-based food production company called Baruvi Fresh. Together, they are vigorously
stirring up the hummus category.
Hummustir is a deconstructed take on the Mediterranean dip, a nutty blend of chickpeas, tahini, salt, and citrus. At the
2017 Winter Fancy Food Show in San Francisco, judges considered the do-it-yourself concept so original and delicious that it
won the inaugural Front Burner Foodservice Pitch Competition. What may look like instant success for Hummustir, however,
actually had a long period of gestation.
These three men are disrupting the hummus category with a
shelf-stable kit that allows chefs and consumers to create a
restaurant-quality, organic product in minutes.
BY JULIE BESONEN
Rakesh Barmecha, Alon Kruvi, and Vineet Bokaria
PHOTOS:HUMMUSTIR
Alon Kruvi, Rakesh Barmecha, Vineet Bokaria,
Hummustir
Mixing It Up
producer profile
58 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com