Specialty Food Magazine

OCT 2012

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://specialtyfoodmagazine.epubxp.com/i/83609

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Who Buys Specialty Foods 2009 % 46 2010 % 63 65 60 78 74 67 61 52 47 $25K–$49.9K $50K–$74.9K $75K–$99.9K $100K+ Race/Hispanic Origin Black Hispanic* White Region Midwest Northeast South West *Hispanics can be of any race. 47 59 66 76 81 63 81 61 55 70 62 67 Gender Female Male Age 18–24 25–34 35–44 45–54 55–64 65+ Household Income Under $25K 57 49 48 38 43 41 34 41 52 48 62 42 57 45 43 43 45 52 60 71 65 53 49 55 43 56 64 67 75 54 62 58 54 60 61 60 Base: 1,500 adults aged 18+ with internet access 61 73 66 64 69 62 54 66 75 81 83 57 70 65 56 71 65 74 SOURCE: MINTEL Two-thirds of all U.S. consumers have purchased specialty foods within the past six months, an increase of 11 percent over 2011 and a startling jump over the 46 percent who bought specialty foods in 2009. Women and those between the ages of 25 and 34 are more likely to purchase. The West and Northeast are the strongest regions, with more than seven in 10 consumers purchasing specialty foods. TODAY'S SPECIALTY FOOD CONSUMER 2012 C3 47 44 PERCENTAGE OF CONSUMERS WHO BUY SPECIALTY FOODS All 64 54 2011 % 2012 % 59 66 67 63

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