Specialty Food Magazine

OCT 2012

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://specialtyfoodmagazine.epubxp.com/i/83609

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Page 39 of 63

REASONS FOR PURCHASING SPECIALTY FOODS % Taste Recommendation from a friend or relative Impulse purchase Quality Convenience Dietary or health-related reasons Recommended/featured on television show(s) Inspired by magazine articles Discovered food(s) during travel Need something special when entertaining Recommendation from a health or medical professional Based on an award that the product won Other Base: 987 adults aged 18+ with internet access who purchase specialty foods SOURCE: MINTEL Specialty food consumers are easily influenced by others. Almost half will buy based on a recommendation from a friend or relative and more than four in 10 purchase on impulse. Dietary and health-related reasons were cited by more in 2012 than 2011. TODAY'S SPECIALTY FOOD CONSUMER 2012 C5 69 45 42 41 29 24 24 23 20 19 11 4 7

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