Specialty Food Magazine

OCT 2012

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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How Consumers Use Specialty Foods OVERALL USAGE OF SPECIALTY FOODS 2011 2012 % % I use specialty foods … For everyday meals at home. To treat myself. 64 68 67 68 For a special occasion at home such as a dinner party, birthday or holiday. 33 34 To have on hand for unexpected guests. 17 15 To impress my friends and family. As a gift. To bring to the office/workplace. Other 13 12 12 10 10 4 8 3 Base: 2011: 889 adults aged 18+ with internet access who purchase specialty foods; 2012: 987 adults aged 18+ with internet access who purchase specialty foods SOURCE: MINTEL As the economy slowly improves, more consumers are purchasing specialty foods for everyday meals at home. Still, the same amount of consumers, 68 percent, buy to treat themselves. I use specialty foods ... For everyday meals at home. To treat myself. For a special occasion at home such as a dinner party, birthday or holiday. To have on hand for unexpected guests. As a gift. Other USAGE OF SPECIALTY FOODS BY AGE All 18–24 25–34 35–44 45–54 55–64 65+ % % % % 68 63 68 73 34 45 15 11 To impress my friends and family. 12 22 10 18 To bring to the office/workplace. 8 13 1 3 68 % % % 73 66 40 35 32 12 23 12 14 11 2 14 8 4 Brown: Highest incidence of usage; Green: Lowest incidence of usage Base: 987 adults aged 18+ with internet access who purchase specialty foods 9 6 8 3 66 73 65 66 68 66 69 33 22 20 17 13 17 2 4 1 4 7 7 8 5 SOURCE: MINTEL Consumers between the ages of 18 and 24 are more likely to purchase specialty foods to treat themselves, for a special occasion, and to give as a gift. As they grow older and build more income, they should make specialty foods part of their everyday meals, a good omen for the industry's future. C6 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com

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