Specialty Food Magazine

OCT 2012

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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WHERE SPECIALTY FOOD CONSUMERS BUY FOOD BY AGE % Supermarket Natural Food Store (e.g., Whole Foods Market, Trader Joe's) Mass Merchandiser (e.g., Walmart, Target) Farmers Market Supermarket Prepared Foods Section (e.g., hot case, cooler with heat-and-serve meals to go) Deli Fast Casual Restaurant (e.g., Panera Bread, Corner Bakery or Baja Fresh) Quick Service Restaurant (e.g., McDonald's, Subway) Bakery Coffeehouse (e.g., Starbucks) Wine or Liquor Store Convenience Store Home Store (e.g., Bed, Bath & Beyond, Cost Plus) Gift Store Other None of the above Brown: Highest incidence of purchase; Green: Lowest incidence of purchase Base: 987 adults aged 18+ with internet access who purchase specialty foods 72 36 34 30 28 22 18 18 Where Specialty Food Consumers Shop All 18–24 25–34 35–44 45–54 55–64 65+ % 67 41 % 74 % 32 39 34 34 34 36 28 % % % 43 42 34 39 28 29 31 Club Store (e.g., Costco, Sam's Club, BJ's Wholesale) 24 25 27 24 Specialty Food Store 24 22 22 21 24 21 17 31 23 24 25 19 21 21 24 24 80 77 78 78 31 39 38 39 32 31 30 29 28 29 25 29 22 17 17 21 20 21 24 23 17 9 15 34 23 21 20 15 23 22 18 19 18 10 17 8 13 10 3 13 15 20 19 13 6 0 4 10 7 4 4 1 13 10 4 3 3 14 7 5 3 2 1 4 2 5 1 5 4 4 1 5 2 SOURCE: MINTEL Age influences where people shop. Older consumers are more likely to go to supermarkets and club stores, whereas younger people patronize natural food stores and mass merchandisers. WHERE SPECIALTY FOOD CONSUMERS BUY FOOD BY REGION All Mid-Atlantic Midwest Mountain New England Pacific South % % Supermarket Supermarket Prepared Foods Section (e.g., hot case, or cooler with heat and serve meals to go) Bakery Specialty Food Store Fast Casual Restaurant (such as Panera Bread, Corner Bakery or Baja Fresh) Coffeehouse (e.g., Starbucks) Quick Service Restaurant (e.g., McDonald's, Subway) Wine or Liquor Store Convenience Store Home Store (e.g., Bed, Bath & Beyond, Cost Plus) Gift Store Other None of the above Brown: Highest incidence of purchase; Green: Lowest incidence of purchase Natural Food Store (e.g., Whole Foods Market, Trader Joe's) 36 Mass Merchandiser (e.g., Walmart, Target) Farmers Market 76 34 Club Store (e.g., Costco, Sam's Club, or BJ's Wholesale) 25 Deli 34 29 23 23 22 20 17 17 13 8 7 3 4 2 81 31 29 35 30 31 25 23 22 23 16 17 16 8 6 1 3 3 % 72 36 41 39 27 14 21 20 26 21 10 14 11 7 6 4 4 2 % 71 40 37 30 28 26 21 23 27 14 20 17 11 10 6 3 3 2 % 40 26 19 21 20 % % 82 74 76 49 31 26 27 39 33 35 31 30 32 22 30 25 25 26 24 23 19 19 16 14 9 6 5 7 2 Base: 987 adults aged 18+ with internet access who purchase specialty foods 21 20 20 22 20 19 20 10 10 8 3 2 1 18 13 7 7 3 5 2 SOURCE: MINTEL There are regional differences in the type of retail outlet where specialty food consumers shop. In the Pacific, they are more likely than average to go to natural food stores whereas mass merchandisers are frequented in the Midwest. TODAY'S SPECIALTY FOOD CONSUMER 2012 C7 4 1 6 3

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