Specialty Food Magazine

OCT 2012

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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How Specialty Food Consumers Shop PERCENT OF FOOD DOLLARS SPENT ON SPECIALTY FOODS WEEKLY SPENDING ON FOOD AT HOME 2010 Mean All Gender Female Male Age 18–24 25–34 35–44 45–54 55–64 65+ Household Income Under $25K $25K–$49.9K $50K–$74.9K $75K–$99.9K $100K+ Race/Hispanic Origin Black Hispanic* White Region Midwest Northeast South West 66 94 94 95 102 86 73 82 87 104 109 64 84 96 92 97 89 83 79 89 95 101 97 77 65 80 94 101 111 76 90 92 82 94 90 94 85 94 111 96 83 96 85 85 101 102 157 87 96 94 87 100 91 99 *Hispanics can be of any race. Base: 2010: 983 adults aged 18+ with internet access who purchase specialty foods. 2011: 889 adults aged 18+ with internet access who purchase specialty foods. 2012: 987 adults aged 18+ with internet access who purchase specialty foods. SOURCE: MINTEL Specialty food consumers spent more money on food at home in 2012, up to $94 per week. Those between the ages of 35 and 44, with incomes in excess of $100,000, and living in the Northeast recorded the highest expenditures. C8 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com per Week $ 90 89 91 2012 Mean per Week % 2011 Mean per Week $ 90 94 86 2012 Mean per Week $ 94 94 92 All Gender Female Male Age 18–24 25–34 35–44 45–54 55–64 65+ Household Income Under $25K $25K–$49.9K $50K–$74.9K $75K–$99.9K $100K+ Race/Hispanic Origin Black Hispanic* White Region Mid-Atlantic Midwest Mountain New England Pacific South 21 22 17 22 24 21 *Hispanics can be of any race. Base: 987 adults aged 18+ with internet access who purchase specialty foods SOURCE: MINTEL Specialty food consumers spend 22 percent of their food dollars on specialty products. The percentage decreases with age, but is fairly consistent across regions. 28 25 23 20 17 19 22 21 21 22 32 24 28 20 22 21 22

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