Specialty Food Magazine

OCT 2012

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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SPECIALTY FOOD CATEGORIES PURCHASED ONLINE Coffee (packaged) Chocolate % Purchasing 13 Olive Oil and Other Specialty Oils 9 Tea (packaged) Cheese 13 8 Seasonings, Spices and Spice Rubs 8 Cookies and Snack Bars Meat, Poultry and Seafood 8 7 Bread and Baked Goods (e.g., pastries, muffins) Yogurt and Kefir Pasta Salty Snacks (e.g., chips, crackers, pretzels) Jam, Jelly, Preserves, Honey and Other Sweet Spreads Sauces—Barbecue Cooking Sauces (e.g., marinades, Asian sauces) 7 6 6 5 5 5 Crackers, Crispbreads and Breadsticks 5 Condiments 5 5 5 Beverages—Non-alcoholic (e.g., specialty water, iced tea, soda) 5 Nut/Seed Butter (e.g., peanut, almond, sesame) Pickles, Peppers, Olives and Other Vegetables Salad Dressing Sauces—Pasta Prepared and Ready-to-Eat Foods (e.g., dips, salads, meals) 5 5 5 5 Baking Mixes, Supplies and Flour 4 Frozen Lunch and Dinner Entrees Salsa 4 4 MOBILE PHONE USAGE FOR FOOD PURCHASING OR PREPARATION % I use a mobile phone to ... Find or use store coupons or restaurant discounts. Use an app or browser to check recipes or find restaurants. Find or use manufacturer coupons. Use an app to create my shopping list. Scan products at stores to compare prices. 17 17 15 12 9 Scan products at stores to learn about allergens or nutritional levels. 5 Use an app to purchase groceries (e.g., Peapod). None of the above 3 68 Base: 987 adults aged 18+ with internet access who purchase specialty foods SOURCE: MINTEL Nearly a third of specialty food consumers surveyed are using their phones for activities such as finding coupons, checking recipes and creating shopping lists. This will increase over the next few years. Frozen Desserts Sauces and Marinades (not barbecue or pasta) Cakes and Pies 4 4 3 3 Beverages—Alcoholic (e.g., microbrew beer, organic wine)* 3 Non-chocolate Candy Vinegar Other 3 3 0 *Only asked of those aged 21 or older Base: 335 adults aged 18+ with internet access who purchase specialty foods online SOURCE: MINTEL Specialty food consumers do not purchase a broad spectrum of categories online. The most frequently purchased are coffee and chocolate, at 13 percent each. Those are the sole categories purchased online by more than 10 percent of specialty food consumers. TODAY'S SPECIALTY FOOD CONSUMER 2012 C9

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