Specialty Food Magazine

OCT 2012

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://specialtyfoodmagazine.epubxp.com/i/83609

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How Specialty Food Consumers Shop SHOPPING AND MEAL HABITS OF SPECIALTY FOOD CONSUMERS Mean # of Occasions in 2012 % Past Month Shopping Gone grocery shopping Purchased specialty foods or ingredients Meals Purchased takeout/delivery food at a restaurant to eat at home Purchased ready-to-eat meals at a supermarket or specialty food store 73 61 Used specialty foods or ingredients to improve the taste of a purchased takeout food 28 Base: 987 adults aged 18+ with internet access who purchase specialty foods SOURCE: MINTEL Specialty foods or ingredients are bought by specialty food consumers 3.1 times per month. These consumers also regularly purchase to-go food, with 73 percent buying takeout at restaurants and 61 percent at supermarkets or specialty food stores. SHOPPING FOR HEALTH All* % I make food choices primarily for health reasons. 51 Specialty Food Consumers** % 54 Base: *1,500 adults aged 18+ with internet access. **987 adults aged 18+ with internet access who purchase specialty foods More than half of consumers report making food choices for health reasons, with specialty food consumers a little more likely to choose based on health. ATTITUDES ABOUT SHOPPING FOR SPECIALTY FOODS 2012 % I am willing to spend more money for the highest-quality ingredients. 70 I buy ingredients that are from different countries for specific recipes. 66 Base: 987 adults aged 18+ with internet access who purchase specialty foods SOURCE: MINTEL More than two-thirds of specialty food consumers will spend more for quality ingredients and nearly the same percentage purchase ingredients from different countries for specific recipes. C10 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com SOURCE: MINTEL 93 5.8 3.1 4.4 4.4 4.2

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