Specialty Food Magazine

FALL 2017

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://specialtyfoodmagazine.epubxp.com/i/873281

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Page 59 of 107

BACON JAM A MUST-HAVE FOR YOUR DELI OR CHEESE COUNTER Sales@TBJGourmet.com 856-222-2000 @TBJGourmet T B J G O U R M E T . C O M USDA- CERTIFIED TRENDING ON GOOGLE PERFECT ACCOMPANIMENT FOODSERVICE PACKAGE NOW AVAILABLE! on the path towards The Little Kernel. The Little Kernel donates 25 cents per case sold to Generation Rescue, and donates $2500 to the organization every April in recognition of Autism Awareness Month. These proceeds go towards the families that are using Generation Rescue as a resource, providing them with the tools they need. Additionally, the Lauritas are ambassadors for Generation Rescue, doing a lot of public speaking and traveling around the country to inform people about the work the orga- nization does. "We do everything we can to help raise awareness and money for the community," says Epstein. In addition to donating proceeds to Generation Rescue, Laurita and Epstein participate in several of Generation Rescue's events where they donate product, includ- ing a recent concert with New Kids on the Block to benefit the organization. A Better Snack for All As Laurita and Epstein started to research the snack sector for something that could appeal to children with autism who need to be on a strict diet but also want to enjoy tasty and safe snacks, the popcorn category seemed promising. "After doing research in the popcorn category, we realized there are only a couple of brands that are really driving the busi- ness, and there are so many types of kernels: small kernels, large, and so many different varieties," says Laurita. In the end, Laurita and Epstein decided on small kernels because of the benefits as a point of difference. The name The Little Kernel even references this, as it was con- FALL 2017 57

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