Specialty Food Magazine

FALL 2017

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://specialtyfoodmagazine.epubxp.com/i/873281

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Page 88 of 107

F or limited-edition specialties, there is a season. From autumn teas to peppermint hot chocolates, spring shortbread to summer ale, products that tie into seasonal ingredients and consumption occa- sions are building brand loyalty and incremental sales. Here, three producers discuss the inspiration for and success of their seasonal and limited-edition product offerings. Specialty food makers discuss the benefits of offering limited-edition products. BY SUSAN SEGREST Spurring Seasonal Sales THE PANEL Scott Livengood Dewey's Bakery Meghan Fitzpatrick Lake Champlain Chocolates Kristina Richens The Republic of Tea PHOTOS: INDIVIDUAL COMPANIES Responses have been edited for clarity and fit. specialty food maker 84 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com

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