Specialty Food Magazine

NOV-DEC 2012

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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Greyston Bakery Das Foods Queen City Cookies Deep River Snacks GivingBack Purpose Beverages S specialty products to do good, in the U.S. and beyond. Five Companies Making a Difference Whether creating jobs, supporting the arts or driving up education advocacy, these companies develop their BY LYNN SANTA LUCIA pecialty food companies are known to be companies that care—donating products and profits to charities that sup- port social good, near and far. The five companies spotlighted here have gone beyond the call of duty, support- ing causes that hit close to home, from community blight to cancer, or building an entire business model to benefit underserved populations. Channeling dollars back into communities is not only smart but also empowering. "We've found a way to let our consumers know whom they helped and how the money was used—and tell everyone they know about the impact they've made," says Ian Simpson, co-founder of Purpose Beverages. Keeping consumers engaged means retaining customers—and having a bigger impact in supporting meaningful causes. Find out how these businesses are innovating, collaborating and getting consumers involved. 20 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com PHOTOS: FROM RESPECTIVE COMPANIES

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