Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.
Issue link: https://specialtyfoodmagazine.epubxp.com/i/90978
SUPER RETAILER SUMMIT Friday, January 18, 2013 4 Golden Gate Club at The Presidio San Francisco 9:30am–4:30pm Full-Day Education Conference Targeting Specialty Food Retailers t $P MPDBUFE XJUI UIF 8JOUFS 'BODZ 'PPE 4IPX (Complimentary Show badge included) t 5PQJDT SBOHJOH GSPN DPTU DPOUSPM UP TPDJBM NFEJB BOE CFZPOE t /FUXPSL EFWFMPQ OFX CVTJOFTT SFMBUJPOTIJQT BOE TIBSF CFTU QSBDUJDFT "We have attended all of the Summits and learned so much from the expert presenters but even more important we have established lasting friendships with like minded retailers across the country." Linda Sikorski, Market Hall Foods Giving today. Deep River Snacks has helped put cancer-research funding for the Terri Brodeur Foundation over the $2 million mark, from the sales of its Lightly Salted Kettle-Cooked Potato Chips. This has resulted in funding grants to 21 doctors representing 28 years of completed research and 10 years of research in progress. Fundraising through sales of the chips continues year in and year out, with no plans to stop. Charity opportunities have Deep River Snacks has helped put cancer-research funding for the Terri Brodeur Foundation. over the $2 million mark, from the sales of its Lightly Salted Kettle-Cooked Potato Chips. gotten even more creative. Deep River Snacks recently held an Enjoy Life Naturally photo contest for Facebook fans to win a chance to support their favorite charity among the company's partners with a gift of $5,000. The contest ran through October 31, and the winner will be announced on November 15. "There's a community behind every bottle of Tevolution," says Gerard Artavia, co-founder of Purpose Beverages, who along with partner Ian Simpson has devel- oped bottled iced teas created specifically with causes and collaboration in mind. "From our nonprofit partners to our consumers, everyone collaborates to make an impact and spread the word." The inspiration. The co-founders, who met as students at the University of California, Los Angeles, wanted careers that would make a difference. Simpson began his in nonprofit work, and the philosophy of "doing good while doing well" became "ingrained in me at the core," he says. After a decade in the beverage industry, Artavia found himself "wanting to apply my brand management and sales experience to making a greater impact on the world through a brand and product that I would conceive and nurture." In 2008, Artavia noticed industry trends pointing to long-term P NASFT Members $99. Non-Member$199. For complete details and to register visit fancyfoodshows.com 30 ❘ SPECIALTY FOOD MAGAZINE ❘ specialtyfood.com growth for all forms of healthier teas, particularly bottled iced teas, and began to envision a potential product. He shared the idea with Simpson, and soon the duo was sampling flavor combinations. Purpose Beverages Inc. debuted with Tevolution Tea in spring 2011, with four flavors: Black Tea with Lemon, Green Tea with Honey, White Tea with Mango and White Tea with Peach. On the leading edge. Purpose-driven entrepreneurship galvanized Purpose Beverages to partner with four nonprofits, contributing 25 cents from every bottle sold to one of these charities. Transparent engagement with their consumers helps to drive up advocacy. URPOSE BEVERAGES: EMPOWERING CONSUMERS TO EFFECT CHANGE