Specialty Food Magazine


Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://specialtyfoodmagazine.epubxp.com/i/912382

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Page 78 of 139

rants fit the trend. Our restaurants allow us to highlight our culinary expertise and the talents of our many in-store chefs in a casual din- ing environment. The Hy-Vee Market Grille Express concept also allows our customers to have a more convenient and quick eating experience if they are "on the go." The Wahlburgers restaurants will complement our Market Grille restaurants, and tie into the organiza- tion's commitment to providing culinary expertise and experiences. Hy-Vee plans to open three new e-commerce facilities. Can you talk about Hy-Vee's e-commerce strategy and how it's evolved with changing shopping behaviors? Hy-Vee's e-commerce strategy is based on listening to our custom- ers and adapting to their changing lifestyles. We launched Aisles Online—our online grocery ordering website—in fall 2015 to make it easy and convenient for customers to shop for their groceries online. It's tailored to fit our customers' needs and their families' busy schedules. They can shop online from work and pick up their groceries that evening on their way home. Or, they can have their food delivered to their home. Customers' most recently purchased items pull automatically if their account is linked to their Hy-Vee Fuel Saver + Perks card. What specialty food trends are on your radar and how do they affect your stores? Specialty food options are important to Hy-Vee customers, and we continually work to exceed their expectations in this area. In September 2017, our exclusive authentic, imported Italian Gustare Vita brand launched with 64 items including pasta, pasta sauce, cros- tini, olive oil/vinegar, craft soda, sparkling water, pizza, and gelato. This complete line provides our customers with the components they need to create an authentic, delicious meal easily at home. In response to our customers' interest in unique snack items, we launched Peaceful Piranha in November 2017. This line of 23 unique snack products includes everything from sweet, savory, and cheesy popcorn varieties to caramel corn and chocolate-covered peanut butter pretzels to beef jerky trail mix, potato fries, and more. Voted best new cracker 201 7 WINNER Best new product Contact: McKenna Marketing (415) 621 2569 @PetersYardUSA www.petersyard.com The natural choice for cheese STAND NUMBER: 4609 SOUTH HALL q&a Winter Fancy Food Show Booth 4609 Julie Gallagher is managing editor of Specialty Food Magazine. 76 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com

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