M
oving beyond simply being grateful for soy milk or vegan mayo,
consumers are happily exploring their expanding plant-based
food options. So much so that Innova Market Insights, a trend-tracking
company for the food and beverage industry, cites "plant-powered
growth" as one of its top trends—and it's not just for those consumers
who don't eat meat.
PHOTOS: MARK FERRI; FOOD STYLING: LESLIE ORLANDINI; PROPS STYLING: FRANCINE MATALON–DEGNI
Manufacturers are leveraging the power of plants,
creating new categories, and disrupting old ones.
BY NICOLE POTENZA DENIS
P
lant-Based
roliferation
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Beyond Meat The Beyond Burger (left);
Ocean Hugger Foods, Inc. Ahimi (above).
WINTER 2018 83
category spotlight